Florist Silvertown Customer Privacy Policy

Introduction

At Florist Silvertown, we are dedicated to protecting the personal data of all customers placing orders from Silvertown and surrounding districts. This Privacy Policy explains what personal information we collect, how and why we process it, our retention practices, third-party processors we work with, and your rights as a customer under the General Data Protection Regulation (GDPR).

What Data We Collect

To fulfill your orders and provide you with our services, we collect the following types of personal data:

• Identity Data: Your full name when placing an order.
• Contact Data: Delivery address, billing address, and contact details such as phone number if provided, and correspondence address.
• Order Information: Details of your flower purchase, delivery instructions, messages on cards, and purchase history.
• Payment Data: Payment method (e.g., card payment, digital wallet). Payment details are processed by our payment providers and are not stored by us.
• Technical Data: Basic information about devices used to access our website, including IP address, browser type and version, and cookies if applicable to enhance the user experience.
• Communications Data: Any information you submit during correspondence with us, such as queries or feedback.

Lawful Basis for Data Processing

Florist Silvertown processes your personal data under the following lawful bases, as described in Article 6 of the GDPR:

• Contractual Necessity: Processing is necessary to fulfill your purchase contract, such as to confirm, deliver, and provide updates on your flower order.
• Legal Obligation: We are legally required to retain certain records, such as for tax or accounting purposes.
• Legitimate Interests: Where appropriate, we may process data for legitimate purposes like improving our services, maintaining security, or responding to your enquiries, unless your fundamental rights override those interests.
• Consent: If we wish to send you marketing communications or newsletters, we will only do so after obtaining your explicit consent, which you may withdraw at any time.

Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. The specific retention periods we follow include:

• Order Data: Retained for up to 6 years to comply with tax and legal obligations.
• Correspondence: Retained as long as necessary to resolve any issues relating to your order or enquiry, or longer if required by law.
• Technical Data: Used for website functionality and analytics, anonymized or deleted after a maximum of 13 months.

After the relevant retention period expires, your personal data will be securely deleted or anonymized.

Our Data Processors

To ensure the efficient operation of our service, we engage third-party data processors who process personal data strictly on our instructions and in line with GDPR. These may include:

• Payment Service Providers: To allow for secure transaction processing.
• IT and Hosting Providers: For safe storage, hosting, and backup of customer data.
• Delivery Partners: To ensure timely flower deliveries by passing on recipient contact and address details.
• Analytics Providers: For website usage analysis (using anonymised data where possible) to improve our services.

All third-party processors are required to safeguard your data and are not permitted to use it for their own purposes.

International Data Transfers

Your personal data is primarily stored and processed within the UK or European Economic Area (EEA). Should it be necessary to transfer data internationally, we will ensure such transfers comply with applicable data protection laws and that appropriate safeguards are in place.

Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data:

• Right of Access: You can request confirmation of whether we process your personal data and access a copy of that data.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data we hold about you.
• Right to Erasure: You may ask us to delete your personal data under certain circumstances, such as where it is no longer necessary for the purposes collected.
• Right to Restrict Processing: You can request we limit the processing of your data in certain cases.
• Right to Data Portability: You may request your personal data be provided to you in a structured, commonly used, and machine-readable format, or for us to transfer it to another controller.
• Right to Object: You may object to our processing of your data where we rely on legitimate interests as the lawful basis.
• Right to Withdraw Consent: Where we rely on your consent, you may withdraw this at any time.

To exercise any of the above rights, please contact us through the customer service options provided on our website. We will respond to your request in accordance with applicable data protection laws.

Data Security

Florist Silvertown takes data security seriously. Measures we implement include physical, electronic, and administrative safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our staff are trained in privacy best practices and only access your information on a need-to-know basis.

Policy Updates

We may update this Privacy Policy periodically to reflect changes to our practices, to comply with legal requirements, or improve the clarity of our information. Customers will be notified of material changes where required, and the latest version will always be available on our website. Please review this policy regularly to stay informed about how we protect your data.

Contact Us

If you have any questions, concerns, or wish to exercise your data protection rights, please refer to the contact details provided on our website or speak to a member of the Florist Silvertown team.

This Privacy Policy applies to all customers placing Florist Silvertown orders from Silvertown and surrounding districts.